SEATTLE, WA. – March 10, 2016 — Zumobi, the leader in mobile content marketing solutions, today announced a new mobile “Microzine” experience for Bag Borrow or Steal that leverages Zumobi’s Brand Integration (Zbi) Platform. Zumobi’s Zbi Platform aggregates content from Bag Borrow or Steal’s blog, Twitter and Instagram feeds, into a dynamic shopping experience called a Microzine that is optimized for the mobile web. A key component of the Microzine is the ability to introduce Shoppable Content, a new way for brands to offer direct links to purchasable items featured in their content. In the Bag Borrow or Steal Microzine, luxury bags and other items are recommended to shoppers based on the individual’s interest.
With 78 percent of consumers desiring some degree of personalized content from brands and retailers, the opportunity to target customers with personalized content has never been greater. This, paired with the fact that brands are spending billions of dollars to develop content about their products is proving to be the optimal time for them to leverage the Microzine Shoppable Content feature in their marketing campaigns.
“Through this partnership, Zumobi is able to take Bag Borrow or Steal’s content to a new mobile audience to help activate their consumers and drive higher conversion rates for their service,” said Marla Schimke, VP of Zumobi. “The introduction of Shoppable Content also benefits the consumer through simplifying the purchase process when they read about a product they are interested in.”
“Our job as a retailer now requires the ability to not only stay ahead of fashion trends, but digital trends as well, as more consumers take their shopping habits to their smartphone,” said Robert Treves, COO of Bag Borrow or Steal. “This year, we’re focused on jumpstarting our mobile efforts and engaging smartphone users – a new audience for our company. Zumobi’s Microzine enables us to accomplish this by providing an elegant app-like experience for our customers, without developing a separate app.”
Currently more than two-thirds of companies site that having all marketing activities integrated across channels is a priority, yet only 39 percent say they understand customer journeys and adapt the channel mix accordingly, as reported in an Oracle study. By leveraging Zumobi’s Zbi Platform, brands and retailers, such as Bag Borrow or Steal, are able to distribute and measure their content across mobile channels while harnessing valuable customer data and insights that can be used to better target consumers in their marketing efforts.
Partnering with Hi Pop! Media, a Seattle-based digital marketing agency, Bag Borrow or Steal’s Microzine will be presented to new and existing luxury retailer consumers, helping to draw them into the interactive mobile web experience.
“We’re very excited to partner with Zumobi and believe the Microzine will be a tremendous asset to our digital brand marketing plan for Bag Borrow or Steal,” said Tad Richardson, Principal at Hi Pop! Media. “With the Microzine, we’ve created an engaging way to reach new and existing consumers with the rich content that vividly illustrates the personality of the Bag Borrow or Steal brand.”
Visit http://www.zumobi.com for more information.
Zumobi is a leader in Mobile Content Marketing Solutions. Global brands leverage the Zumobi Brand Integration (Zbi) Platform to power dynamic mobile content experiences to increase discovery, engagement, activation and conversion in their apps, mobile web and mobile media. The Zbi platform also provides brands with extensive data, analytics and insights about the content they produce that can be used to improve their re-targeting and cross channel marketing initiatives. Zumobi has been pioneering mobile technologies since 2006. To learn more, visit www.zumobi.com or follow Zumobi on Twitter @Zumobi.
About Hi Pop! Media
Hi Pop! Media is a full service digital marketing agency that creates and executes comprehensive, multi-channel digital advertising campaigns. Their unique media and optimization strategies challenge conventional definitions of success, get the most out of every media budget, and drive unprecedented growth for our clients. With a steadfast commitment to brand safety and increasing consumer engagement, Hi Pop! Media efficiently integrates Search, Display, Mobile, Social, Video, and Native media channels, driving stronger performance in all phases of the consumer acquisition and retention cycle. For more information, visit www.hipopmedia.com.