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Digital Display Creative Pro-Tips

By Tad Richardson Principal, Hi Pop! Media While a good media partner can ensure your campaign reaches the right people, in the right places, at the right times, the very best media planning can be quickly rendered ineffective by creative that falls flat. While the product, service, and messaging of

Bag, Borrow or Steal and Hi Pop! Media Partner with Zumobi to Offer a New Interactive and Engaging Mobile Content Marketing Experience

SEATTLE, WA. – March 10, 2016 — Zumobi, the leader in mobile content marketing solutions, today announced a new mobile “Microzine” experience for Bag Borrow or Steal that leverages Zumobi’s Brand Integration (Zbi) Platform.  Zumobi’s Zbi Platform aggregates content from Bag Borrow or Steal’s blog, Twitter and Instagram feeds, into

What’s In a Name?

By Tad Richardson 3.9.16 What seems like more years ago than it has actually been, I imagined myself having a son one day and naming him after my Grandpa Pete.  Our Mom’s father, “Gramps” was a hard-working, loving man, who my brother and I simply adored.  There was no place