“Banner Advertising” has most certainly come a long way over the years and appropriately so, still makes up the bulk of most brand-focused digital advertising campaigns. With a relentless commitment to brand safety, our savvy media team leverages both industry-leading programmatic technology and direct relationships with premium online publishers to reach your target audience where they spend the majority of their time: At home and at work.
Backed by the Hi Pop! Media Data Management Platform, our campaigns are powered by our clients’ own data, with access to a limitless amount of third-party behavioral data. This allows us to create comprehensive campaigns that effectively reach new audiences through tactics like Look-Alike Modeling, IP Targeting, Behavioral, and Contextual targeting; and push them through the sales cycle with multi-tiered and multi-channel Retargeting tactics. Using standard display creative or unique “Rich Media” executions, your message will be delivered to the most highly relevant audience on the websites they trust the most.