Welcome to Digital Agency


Hi Pop! Media News & Industry Insights

Hi Pop! Media is a full-service digital advertising agency that offers branding and performance marketing solutions across all digital channels: SEM, Display, Mobile, Paid Social, Digital Video, Digital Radio and Native/Sponsored Stories.

Feel free to browse our company Blog, Whitepapers and Press Releases to learn more about Hi Pop! Media, our areas of expertise, and how we help our clients achieve their goals. Our experts share insights and research on the programmatic marketing landscape that you can leverage for free to improve your online marketing skills. If you need additional information, don’t hesitate to reach out or signup for our monthly Newsletter !

Digital Display Creative Pro-Tips

By Tad Richardson Principal, Hi Pop! Media While a good media partner can ensure your campaign reaches the right people, in the right places, at the right times, the very best media planning can be quickly rendered ineffective by creative that falls flat. While the product, service, and messaging of

Bag, Borrow or Steal and Hi Pop! Media Partner with Zumobi to Offer a New Interactive and Engaging Mobile Content Marketing Experience

SEATTLE, WA. – March 10, 2016 — Zumobi, the leader in mobile content marketing solutions, today announced a new mobile “Microzine” experience for Bag Borrow or Steal that leverages Zumobi’s Brand Integration (Zbi) Platform.  Zumobi’s Zbi Platform aggregates content from Bag Borrow or Steal’s blog, Twitter and Instagram feeds, into

What’s In a Name?

By Tad Richardson 3.9.16 What seems like more years ago than it has actually been, I imagined myself having a son one day and naming him after my Grandpa Pete.  Our Mom’s father, “Gramps” was a hard-working, loving man, who my brother and I simply adored.  There was no place

Achieving Branding Success with Programmatic Media

At a recent Media Post Programmatic Insider Summit, I participated in a roundtable discussion about a topic long near and dear to me: Can marketers effectively achieve branding objectives in the programmatic marketplace? The answer is an emphatic YES!  What you might be happier to know is that: A – 

Brand Association and the Programmatic Marketplace

As I gleefully approach my “old codger” years, I find myself consistently repeating the same things to advertisers confused by the fragmented display advertising ecosystem.  Among the oldest “Tad-isms” I profess to programmatic neophytes is this: The best thing about digital advertising is all the data!  The worst thing about