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Search Engine Marketing

Search Engine Marketing (SEM)

The best time to influence the purchase behavior of a consumer is when they’re actively researching the goods and services they need.  There’s no more clear hand-raising behavior in today’s digital marketplace than the searches we perform on Google, Bing and Yahoo.  For these reasons, we consider Search Engine Marketing to be a pillar of most digital marketing campaigns.

With nearly 100% of US-based search activity coming from the “big three” search engines, the Hi Pop! Media team expertly researches, constructs and optimizes campaigns within these platforms to fuel the acquisition efforts of our client’s marketing plans.  Daily optimization and testing of bid prices, ad copy landing pages and placement allow our certified SEM specialists to drive results that consistently exceed campaign goals.