We used to call it the “halo effect” – The influence that advertising has on consumers that we couldn’t effectively track. With huge populations and more and more advertiser content distributed through social media sites like Facebook, LinkedIn, Twitter and Instagram, the relationship we build with consumers through these channels is both 1:1 and viral.
With direct and programmatic access to these powerful platforms, Hi Pop! Media creates social media campaigns designed to both incent direct consumer behavior and generate the “digital word of mouth” that make these social communities so influential among consumers. Once thought of as an elective “add-on”, the Hi Pop! Media team effectively integrates social media marketing into most digital media plans, clearly illustrating its value and generating net-new growth for our clients.